Behind the Site

Framer

framer.com

Amsterdam startup that lets designers build and publish AI-assisted, code-free professional websites.

  • Design and website-building software
  • active
  • Founded 2014
  • Researched Sep 2026
Likely
Age12 yearsDomain registered 1996
Confirmed
Based inAmsterdam, NetherlandsAlso San Francisco, USA, New York, USA, Barcelona, Spain
Likely
Employees51-200LinkedIn company page size band, 2026 (third-party estimators show higher, likely stale, figures)
Confirmed
Funding$163M raisedSeed $1.4M · Series A $7.7M · Series B $24M · Series C $27M · Series D $100M
Likely
PlatformsWeb, Browser extension
Confirmed
Founders2 foundersKoen Bok, Jorn van Dijk

The story

Framer was founded by ex-Facebook/Sofa designers Koen Bok and Jorn van Dijk as a high-fidelity interactive prototyping tool for designers. After growth stalled around 2021, the founders pivoted the product into a full no-code website builder launched in 2022, and later layered on AI website-generation features. It has since raised a $2B-valuation Series D and is used by companies including Perplexity, Miro and Zapier.

Pivot · 2022

High-fidelity interactive design and prototyping tool for designers and product teams (Framer X)

No-code professional website builder with CMS, hosting, SEO and analytics

Timeline

  1. Milestone2011

    Facebook acquires Sofa

    Founders' prior Mac-app studio Sofa acquired by Facebook

  2. Founded2014

    Framer founded

    Launched as a high-fidelity interactive design/prototyping tool

  3. FundingDec 2017

    Series A raised

    $7.7M led by Accel to grow prototyping platform

  4. FundingNov 2018

    Series B raised

    $24M led by Atomico for Framer X platform

  5. PivotMay 2022

    Launched website builder

    Shifted product to build production sites, not just prototypes

  6. FundingAug 2025

    Series D at $2B valuation

    $100M led by Meritech and Atomico with WiL, HV

Founders

  • Koen Bok

    CEO

    Co-founded Sofa design studio; product designer at Facebook before Framer.

  • Jorn van Dijk

    Founder (title varies by source; formerly Head of Product/Commercial)

    Co-founded Sofa design studio; product designer at Facebook before Framer.

    jornvandijk.com

16 sourcesEvery fact above links back to these.
  1. Framer - Crunchbase Company Profile & Fundingcrunchbase.com
  2. Dutch no-code website builder platform Framer raises $100M Series D roundvestbee.com
  3. Framer: The $2B AI Website Builder That Feels Like a Modern Flashtodayin-ai.com
  4. Jorn van Dijk personal sitejornvandijk.com
  5. Who Created Framer? Founders, Investors & Future of Web Designpentaclay.com
  6. Design Startup Framer Reinvented Itself After Stalled Growthforbes.com
  7. Framer scores $24M Series B led by Atomicotechcrunch.com
  8. Framer raises €21 million: 4 things to knowsiliconcanals.com
  9. Framer Blog: Framer's $27M Series Cframer.com
  10. Framer - CBInsights company profilecbinsights.com
  11. Framer - Tracxn Company Profiletracxn.com
  12. Framer revenue, funding & growth rate | Sacrasacra.com
  13. Framer Blog: Why the best companies are moving to Framerframer.com
  14. Framer | LinkedInlinkedin.com
  15. Framer - CBInsights People/Executivescbinsights.com
  16. Introducing Framer for iOSmedium.com
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