Fathom Analytics

Privacy-first, GDPR-compliant Google Analytics alternative, bootstrapped since 2018.

Web analytics software
active
Founded 2018
Researched Sep 2026

Confirmed

Age8 yearsDomain registered 2018

Confirmed

Based inCanadaAlso Remote (global)

Unverified

EmployeesNot foundCompany describes itself only as having 'a small team of remote employees'; no numeric headcount published (2026 about page)

Confirmed

FundingSelf-funded

Likely

PlatformsWeb

Confirmed

Founders2 foundersPaul Jarvis, Jack Ellis

The story

Fathom Analytics was founded in 2018 by Paul Jarvis and Jack Ellis as a simple, privacy-focused alternative to Google Analytics that does not collect personal visitor data. The company has remained self-funded and remote-first, growing from an open-source project into a paid hosted product used by thousands of customers, and later acquired the older analytics tool Gauges. It continues to operate independently out of Canada without outside investment.

Timeline

Founded2018
Fathom Analytics founded
Started as an open-source privacy-first analytics project by Paul Jarvis and Jack Ellis
Launch2018
Paid hosted product launched
Open-source tool turned into a paid, hosted analytics product
AcquiredJul 2026
Acquired Gauges analytics
Bought Gauges, a real-time analytics product founded in 2011, migrating 6.5 billion rows of data
MilestoneJul 2026
Rebuilt analytics engine
Migrated 65 billion database rows while rebuilding Fathom's analytics engine

Founders

Paul Jarvis
Co-founder
Author of Company of One; designer and writer before co-founding Fathom
usefathom.com
Jack Ellis
Co-founder / CTO
Software engineer, 15+ years building web apps for media, government and legal clients
usefathom.com

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