Behind the Site

Kit

kit.com

Kit (formerly ConvertKit) is a bootstrapped email marketing and monetization platform built for professional online creators.

  • Email marketing software
  • active
  • Founded 2013
  • Researched Sep 2026
Confirmed
Age13 yearsDomain registered 1995
Confirmed
Based inBoise, IdahoAlso Remote/distributed team
Likely
Employees100-150LinkedIn lists 51-200 employees (about 109 shown, scraped 2025-2026); Latka estimates ~149 employees in 2026
Confirmed
FundingSelf-funded
Unverified
PlatformsWeb
Confirmed
FoundersNathan BarryFounder and CEO

The story

Kit was founded by Nathan Barry in 2013 as ConvertKit, an email marketing tool for bloggers, and grew into a broader creator monetization platform without taking venture funding. In 2024 the company completed a rebrand from ConvertKit to Kit, acquiring the kit.com domain and repositioning as an all-in-one operating system for creators. It remains privately held and led by Barry as founder and CEO, based in Boise, Idaho.

Timeline

  1. Founded2013

    ConvertKit founded

    Nathan Barry launches ConvertKit, email marketing for bloggers

  2. MilestoneJul 2016

    Confirms customer-funded model

    Publicly reaffirms it took no VC funding, grew from customer revenue

  3. Funding2021

    Secondary share sale

    Existing shares sold to angel investors valuing company at $200M

  4. RenamedAug 2024

    Rebrand to Kit announced

    Nathan Barry announces name change at Craft + Commerce conference

  5. RenamedOct 2024

    Rebrand to Kit completed

    ConvertKit officially becomes Kit, adopts kit.com domain

Founders

13 sourcesEvery fact above links back to these.
  1. ConvertKit Rebrands to Kit, Pioneering a New Era for the Creator Economy and Emailbusinesswire.com
  2. Rebranding in Public: Why We're Becoming Kitkit.com
  3. Kit (formerly ConvertKit) | LinkedInlinkedin.com
  4. Kit (Formerly Convertkit) Revenue 2024: $43.8M ARRgetlatka.com
  5. Email marketing startup ConvertKit raises $1.8m from large group of angel investorsnathanbarry.com
  6. Kit: The Platform for Creators - Email Marketing, Automation & Newsletterskit.com
  7. ConvertKit Newsletter Platform for Creators: From Passion to Profitecommercetimes.com
  8. ConvertKit revenue, valuation & fundingsacra.com
  9. Nathan Barry - Founder & CEO at Kit | The Orgtheorg.com
  10. ConvertKit to Kit: Evolving with the creator economykit.com
  11. Kit Rebrand to Empower Creatorsbrandfetch.com
  12. ConvertKit | LinkedInlinkedin.com
  13. Nathan Barry and Kit (ConvertKit): The Creator-First Infrastructure Foundereverything-pr.com
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