Behind the Site

Gumroad

gumroad.com

E-commerce platform that lets creators sell digital products directly to their audience.

  • E-commerce
  • active
  • Founded 2011
  • Researched Sep 2026
Confirmed
Age15 yearsDomain registered 2009
Confirmed
Based inSan Francisco, California
Likely
Employees1-10Founder has publicly described running with near-zero full-time employees via a contractor model (2023-2024); third-party aggregator counts of 100-400+ are considered likely inflated
Likely
FundingVenture fundedSeed $1.1M · Series A $7.0M · Equity Crowdfunding · Convertible note / Angel $2.1M
Likely
PlatformsWeb, iPhone
Likely
Founders2 foundersSahil Lavingia, Sachin Khanna

The story

Gumroad was founded by Sahil Lavingia in 2011 in San Francisco after early venture funding from Kleiner Perkins and angel investors, growing into a profitable creator-commerce platform. In 2024 the parent company rebranded internally as 'Antiwork' and expanded into AI-agent software while the Gumroad product and domain continued unchanged. Company leadership recently appears to have transitioned from founder Lavingia to a new CEO, Ershad Kunnakkadan, per the most recent Wikipedia record.

Timeline

  1. Founded2011

    Gumroad founded

    Sahil Lavingia founded Gumroad in San Francisco.

  2. FundingFeb 2012

    Seed round raised

    $1.1M seed from Chris Sacca, Max Levchin and others.

  3. FundingMay 2012

    Series A led by KPCB

    $7M Series A led by Kleiner Perkins Caufield & Byers.

  4. New platformSep 2014

    iPhone app launched

    Gumroad released an iOS app on the App Store.

  5. MilestoneMar 2024

    Banned explicit content

    Dropped most adult content after Stripe and PayPal pressure.

  6. RenamedNov 2024

    Rebranded as Antiwork

    Parent company renamed Antiwork; Gumroad kept as flagship product.

Founders

  • Sahil Lavingia

    Founder (recent Wikipedia record lists a different current CEO)

    Previously early designer/engineer at Pinterest before founding Gumroad in 2011

    crunchbase.com

  • Sachin Khanna

    Co-founder

    Listed as co-founder in Wikipedia infobox; no further public profile confirmed

12 sourcesEvery fact above links back to these.
  1. Gumroad - Wikipediaen.wikipedia.org
  2. Sahil Lavingia - Founder & CEO @ Gumroad - Crunchbase Person Profilecrunchbase.com
  3. Gumroad Funding Rounds, Valuation & Investorswellfound.com
  4. Gumroad - 2026 Funding Rounds & List of Investors - Tracxntracxn.com
  5. Sahil Lavingia on X: Anti Work all-hands meeting summaryx.com
  6. GitHub - antiwork/gumroad: See what sticksgithub.com
  7. Gumroad Revenue 2024: $23.8M Est. ARR, $100M Valuationgetlatka.com
  8. Gumroad Number of Employees 2026 | Revelio Labsreveliolabs.com
  9. Gumroad 2026 Company Profile: Valuation, Funding & Investors | PitchBookpitchbook.com
  10. Gumroad on the App Store (seller: Gumroad, Inc.)apps.apple.com
  11. Equity Crowdfunding - Gumroad - Crunchbase Funding Round Profilecrunchbase.com
  12. Gumroad homepage (Earn your first dollar online with Gumroad)gumroad.com
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