Behind the Site

Carrd

carrd.co

A free, simple, fully responsive one-page website builder run by a very small bootstrapped team.

No-code website builder / SaaS › One-page site builder, link-in-bio and landing page toolactiveResearched 2026-09-24

Age11 years3Founded 2015 · Domain registered 2015-04-30Confirmed
Based inNashville, Tennessee3,10Confirmed
Employees1-25,6,7Multiple interviews/podcasts describe Carrd as a 'team of two' or a '2-person company'; a SaaS revenue-tracking site listed 1 employee in 2024Likely
FundingSelf-funded1,5,6Confirmed
PlatformsWeb9Likely
FoundersAJ (public pseudonym; @ajlkn on Twitter/X)1,2,3Founder and sole original developerConfirmed

Summary

Carrd is a web-based tool for building simple, responsive one-page sites, used for profile pages, landing pages, and 'link in bio' style pages. It was created solo by a Nashville-based, pseudonymous developer known publicly only as AJ, who previously built HTML5 UP (free HTML/CSS templates) and Pixelarity (paid templates). AJ registered carrd.co in April 2015 and launched Carrd in March 2016, originally as a narrow one-page profile-site builder before broadening it to a general-purpose one-page site builder. The product grew without outside investment into a multi-million-dollar-ARR business run by AJ and one additional team member, and today the site's primary domain has shifted from carrd.co to carrd.com, with the .co address redirecting to it.

Timeline

  1. 2015-04-30

    founded Domain registered3

    AJ registered carrd.co and named the project Carrd

  2. 2015

    milestone carrd.com acquired3

    Bought the .com counterpart for $2,000 to consolidate branding

  3. 2016-03-01

    launch Public launch on Product Hunt3,8

    Launched a few days ahead of AJ's own plan after a follower posted it; became top product of the day, week, and month

  4. 2017-03-27

    milestone 'Carrd: The Making Of' published3

    AJ published a detailed retrospective on building and launching Carrd

  5. 2023

    milestone Revenue reported at $600K5

    Reported annual revenue figure from a SaaS revenue tracker

  6. 2024

    milestone Revenue reaches $1.5M ARR, 4M+ sites5,6

    Reported growth to over 4 million sites built and $1.5M ARR with a team of about two people

Founders

  • AJ (public pseudonym; @ajlkn on Twitter/X)1,2,3

    Founder and sole original developer

    Designer/developer since the mid-2000s; previously built HTML5 UP (free HTML/CSS site templates) and Pixelarity (paid templates/themes) before creating Carrd as a solo project starting in 2015.

    themakingof.carrd.cotwitter.com

Domains

DomainRoleFirst seen
carrd.co3Original registered domain and namesake; today redirects to carrd.commain2015-04-30

Sources

  1. How to reach $1M ARR with a 1-page site builder - AJ of Carrdindiehackers.com
  2. The SaaS Company That Accidentally Grew to 800,000 Usersopenviewpartners.com
  3. Carrd: The Making Ofthemakingof.carrd.co
  4. Names with stories: The story behind Carrdsmartbranding.com
  5. Carrd Revenue 2024: $1.5M ARR (Bootstrapped)getlatka.com
  6. From Vanity Project to $1M ARR with Freemium SaaSsaasclub.io
  7. Building around a niche: How Carrd went from MVP to successindiehackers.com
  8. How to reach $1M ARR with a 1-page site builder - AJ of Carrdlistenupih.com
  9. Carrd - Simple, free, fully responsive one-page sites for pretty much anythingcarrd.co
  10. Carrd - Products, Competitors, Financials, Employees, Headquarters Locationscbinsights.com
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